SEO Optimization

What It Is...

Search engine optimization (SEO) refers to any efforts of getting your web site into the top rankings of Google (and other major search engines) search engine results when someone searches for your "keyword phrases".

Now, when most of our clients who are unfamiliar with SEO hear about this, the first few questions that naturally come to their mind is this...

Well... In that case isn't SEO illegal?

It sounds as if we are manipulating the search engine results - Isn't that artificial and we might get penalized by the major search engines?

Wouldn't that affect our online reputation?

The answer is...it depends on the SEO company that you are working with. If the SEO company you employ uses blackhat methods to rank your sites higher, it will tarnish your business's reputation and hurt your online progress on the long run.

We can't say for other companies but at LeverageLeap, we only believe in white-hat methods that will only benefit your business positively. We see SEO merely as a way to present your website to the search engines the way they want to see it.

This way, they can easily 'read through' your website and determine successfully what it is all about.

Why Is SEO Important?

Proper SEO is necessary if you want to attract new clients who have not heard about you before, but are looking for the services that you provide.

Without proper SEO, your website is most probably not going to be appearing in the first few pages of the search engine results and therefore, it is highly unlikely that new clients will ever get to know about you.

The Real Deal About SEO Optimization...

The trouble is, no one really knows how Google decides which position to rank your site on, and when it will be listed. So any expert who claims they know exactly how Google's ranking works and/or guarantees that you'll get into the top search engine rankings (for a fee, of course), is not being entirely honest.

With that said, there are proven techniques that we have personally used to improve our websites' search engine rankings. We believe in being very transparent about what we do and why we're doing it, so we'll show you the exact same strategies we've used that will help you to leap ahead of your competitors and achieve exceptional search engine results. In fact, you'll start noticing your site rising in rankings...straight right to the top!

4 Common Challenges In SEO Optimization

Here are 4 common challenges most business owners face when it comes to online marketing in general:

	Google doesn't even know their site exists (this is VERY common)
	Even if Google DOES know about their site, they never show up in the search engine results for any keywords
	And even if their site DOES show up in some kind of search results, it's never the keyword phrases that the owner planned for
	And even if the owner could tell Google what keywords to rank the site for, most business owners don't know which words and/or phrases are the keywords that will attract the right crowd and make them money!

So how can we overcome all these challenges? Check out our plan on how to leap ahead of your competitors to see what we propose.